Why your site's loading speed actually affects your sales

A slow site loses customers before they see a single product - and checking your site's speed is far easier than you'd expect.

Why speed affects the customer's decision

A visitor waiting many seconds for a page to load will often close the tab before seeing a single product, regardless of how good the content behind it is.

Simple things that slow your site down

Large, uncompressed images are the most common culprit. A 5MB product photo slows a page down far more than a compressed version at nearly the same clarity.

How to simply check your site's speed

Free tools like Google PageSpeed Insights give you a clear, simple report on your site's speed and where the problem is, with no technical expertise required.

Quick fixes that don't need a developer

Compressing images before uploading, removing unused add-ons, and choosing reliable hosting - three simple steps that noticeably improve speed.

A fast site gets the customer to the question stage faster - and that's where a chatbot like OPENCHATBOT replies the moment they arrive, instead of losing the momentum your site's speed just earned.