5 simple mistakes that cost small store websites customers

None of these mistakes need a budget to fix - but all of them directly affect whether a visitor buys or leaves.

1. A missing or outdated contact number

The first thing many customers look for is a way to reach you. A number that doesn't work, or isn't there at all, makes a site feel abandoned - even with great products.

2. Prices not clearly written

"Call for price" with no clear reason makes most visitors leave instead of calling. Customers want to compare prices quickly, not put in effort to find them.

3. Unclear product photos

A dark photo, or one lifted from the internet, kills trust instantly. One clear, naturally-lit phone photo beats ten stolen professional ones.

4. Nobody replies quickly

A customer asks a simple question and waits hours or days for a reply - by then, they've already bought from somewhere that answered faster.

Most of these are fixed with a small site update, except the last one - that needs something that actually replies on your behalf, like the OPENCHATBOT chatbot.